quarta-feira, 7 de setembro de 2011

Peguei esta época - Once a Leader, Yahoo Now Struggles to Find Its Way

Do New York Times

SAN FRANCISCO — Yahoo has been one of the most-visited sites on the Internet since its glory days as a Web portal. Yet as the rest of the Internet moved on to social networks and mobile devices, Yahoo has failed to keep up.
That became painfully clear Tuesday when Yahoo’s board abruptly fired its chief executive, Carol A. Bartz. She focused on bolstering Yahoo’s online media and original reporting, but neglected to develop the new social networking tools, video services or mobile apps that people now prefer to use. In that way, the tale of Yahoo’s misfortunes is not just one of management woes, but a vivid illustration of the transition from Web sites that publish professional content to a new digital world dominated by mobile phones and sites where the users are the content creators.

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